BeyondWasta
Alex grund beyond wasta alex grund

Wasta in Arabic roughly translates to nepotism, the courses would provide the youth with the knowledge and tools to reach beyond that.

Alex grund beyond wasta stakeholderchain alex grund

Stakeholders Mapping

Alex grund moodborx alex grund8
Alex grund solution positioning

Solution Positioning

Alex grund beyond wasta journey map alex grund 2

User Journey

Alex grund beyond wasta wireframe alex grund 01
Alex grund beyond wasta mockup ii alex grund

BeyondWasta started off as a university project done as part of a study group for OAM Consult. Later on, as part of OAM, I got to further refine the solution which was then pitched to their clients. The client was a Saudi NGO focused on youth development and philanthropic activities. They were proposed an extracurricular course for young people to better prepare them for future employment.

The application created is a digital solution to maintain engagement outside of the physical courses, but also reach to other stakeholders' needs. For parents and family it would provide a clear picture of their youths' progress within the courses. The private sector companies would get a chance to better connect and attract young talents through the apps' mentorship programme.