BeyondWasta started off as a university project done as part of a study group for OAM Consult. Later on, as part of OAM, I got to further refine the solution which was then pitched to their clients.
The client was a Saudi NGO focused on youth development and philanthropic activities.
It was found that around 80% of the Saudi graduates end up taking jobs in the public sector. Most of them relied for this on "wasta" - family and network.
Improvement of an existing service by designing a digital extension to it.
The application created is a digital solution to maintain engagement outside of the physical courses, but also reach to other stakeholders' needs. For parents and family it would provide a clear picture of their youths' progress within the courses. The private sector companies would get a chance to better connect and attract young talents through the apps' mentorship programme.