User Experience & Service Design | Digital Concept Development

My approach to design is user-centric, but with a holistic view that also encompasses feasibility and viability in a given context. As a designer I like to create seamless and consistent experiences weaved into a brand's story. As a concept developer I am fascinated by the organic relationship between users and the products or services they use and how they shape each other. Being an illustrator helps me better understand and visualise all of the above.